Poppi

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Poppi

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WE DROVE OVER $1M IN SALES AFTER ONE WEEK OF OOH ADVERTISING

Poppi captured the attention of Gut Happy GenZ and Millennials with its bold and bright NYC campaign. The brand understood the power of social out of home (#sOOH) and integrated influencers into the OOH campaign and strategy. The brand chose influencers like Larray, a YouTube personality, Angel Merino, a celebrity make-up artist and beauty influencer, and Brigette Pheloung, a TikTok star for their follower size, their impact, and authenticity with the millennial and Gen Z audience.

INSIGHTS

RESULTS

1M+

Dollars in sales generated after one week

95M+

Potential reach across social

25M +

Impressions per week

SOURCE: POPPI, 2023

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

As an emerging brand, Poppi worked closely with OUTFRONT to select formats and locations that would provide the most impact, impressions, value, and “wow-factor”. The brand chose billboards, urban panels, and buses located in prime New York City locations.

Amplification

Poppi worked with a variety of influencers who featured the brand on their socials and the posts were then used in the out of home campaign. Once the campaign went live, the influencers were seen across New York City visiting the ads and sharing their selfies on their Instagram stories.

Creative Excellence

The “Big Flavor Energy” campaign celebrated summer’s highly energetic return and shed a light on a bright, bold, joyous feeling from the can to the consumer. The creative consisted of bright colors, which featured the flavors and their corresponding fruits.

Leveraging the Power of #sOOH
WEGETYOU.COM/OUTFRAME

“Everyone has been locked down for the last few years, and we’ve been desperate to get out and really show who and what Poppi is [with an integrated OOH and social influencer strategy].”

- Allison Ellsworth, Poppi Founder
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