Growth in web traffic
Year over year increase in revenue
Fernish opened up services in New York and Washington DC and used out of home transit ads to introduce the brand to the markets. Subway Station Dominations, Liveboards, and street level (Bus and Urban Panels) targeted the young professional audience.
The campaign featured floating furniture representing the lighter way to create your home. The weightless execution drove commuters to think differently on how they fernish their homes.
“For DTC brands, you have to start investing in top of the funnel and taking some big risks in terms of brand marketing spend to get the word out there in a bigger way. Out of home can be innovative and disruptive. It’s a great way for new DTC brands to make some fun noise.”
- Evelyn Krasnow, CMO, Fernish
United States
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