AMC: Mayfair Witches

AMC: Mayfair Witches

WE GAVE CONNECTED COMMUTERS CONTENT CONTROL WITH THIS NEXT LEVEL ENGAGING AD TECH

AMC utilized OUTFRONT’s QRad technology for its latest campaign highlighting Mayfair Witches. OUTFRONT QRad allows audiences to engage with ads by triggering creative changes directly on Liveboards by scanning a QR code and selecting a pre-set creative option to choose their own ad journey. For AMC, commuters triggered the full trailer of the series on the liveboards. This is the newest example of how QR codes are being incorporated into OOH campaigns to make them more interactive and successful.

INSIGHTS

RESULTS

700+

Scans of QR Code

100%

Video Completion across all sessions

40 %

Of subway riders have scanned a QR code and would scan again

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

Driving 1:1 Connections
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"OUTFRONT QRad significantly ratchets up the effectiveness of campaigns by delivering a new type of interactive engagement in DOOH. We believe brands can achieve deeper levels of 1:1 engagement including, but not limited to ecommerce activations, increased lead generation, and social media awareness."

- Chad Shackelford, VP Head of Digital Creative, OUTFRONT
CASE STUDIES

ADDITIONAL CASE STUDIES

Save Warrior Nun
Gorillaz
Mayfair Witches
BelliWelli
Fernish
Poppi
View All Case studies

Thank you!