Save
Warrior
Nun

Save
Warrior
Nun

WE HELPED WARRIOR NUN FANS GO VIRAL IN THEIR QUEST TO SAVE THE SHOW

When Netflix cancelled Warrior Nun, devoted fans of the show sprung into action, buying one single, strategically placed billboard to urge the streamer to reverse its decision. A powerful demonstration of social out of home (#sOOH), the billboard became a viral sensation that united the fan community, became a pilgrimage site, gained mainstream media attention, and launched a worldwide movement.

INSIGHTS

RESULTS

71K+

Mentions

62K+

Shares

83M +

Potential reach

SOURCE: NUVI, 2023

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Though it eventually spread to New York, London, and Milan, the #SaveWarriorNun campaign began with a single billboard – directly across from Netflix’s Hollywood headquarters.

Amplification

Besides the tens of thousands of times fans explicitly mentioned the billboard on social media, they also flooded Netflix’s mentions with its picture. Additionally, the fan campaign caught the attention of the mainstream media, who covered it over 500 times in outlets like Forbes, NME, and The U.S. Sun.

More Amplification

Showrunner Simon Barry shared with his ~71K followers not only the billboard itself but OUTFRONT’s campaign recap video, which in less than three days became one of our five most viewed YouTube videos of all time.

LEVERAGING #SOOH
WEGETYOU.COM/OUTFRAME

“Thanks for the statistics. When you put it into perspective like that, it makes one realize how much marketing a billboard can actually achieve.” 

- bloodmanor8, YouTube user & Warrior Nun fan
CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!