WE HELPED WARRIOR NUN FANS GO VIRAL IN THEIR QUEST TO SAVE THE SHOW
When Netflix cancelled Warrior Nun, devoted fans of the show sprung into action, buying one single, strategically placed billboard to urge the streamer to reverse its decision. A powerful demonstration of social out of home (#sOOH), the billboard became a viral sensation that united the fan community, became a pilgrimage site, gained mainstream media attention, and launched a worldwide movement.