GORILLAZ

GORILLAZ

WE USED AR TO TRANSFORM OOH LANDMARKS INTO CULTURAL EXPERIENCES

The world's most famous OOH landmarks, Times Square and Piccadilly Lights, were transformed into first-of-a-kind immersive stages for performances by the award-winning virtual band Gorillaz of their new track, Skinny Ape. The 'Skinny Ape' performances were created by Nexus Studios and utilized Google's ARCore Geospatial API, using AR to transform public spaces with cultural experiences. This next gen immersive outdoor experience blurred the lines between physical, digital, and virtual branded activations.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Times Square and Piccadilly Lights were chosen for this first of its kind concert as they are already renowned landmarks, making them the perfect platforms to unveil the music video of the future.

Amplification

The true epitome of blending the real and virtual world. The excitement surrounding this concert was shared across the globe, from fan photos and videos to the mixed reality music video.

Creative Excellence

Nexus Studios created an immersive experience for fans utilizing Google's ARCore and Geospatial API.

Technology demonstrations like this not only provide us an opportunity to participate in a huge cultural event, but also give us experience in how to apply emerging technologies in the most creative and impactful ways in OOH media. Jason Kuperman, OUTFRONT's Chief Product Experience Officer
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