Grillo's Pickles

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out of home billboard advertising los angeles grillos picklesout of home billboard advertising grillos pickles
We helped increase sales by 40% for Grillo's Pickles.
Grillo’s Pickles is a consumer-packaged goods brand that offers a variety of pickled snacks, such as pickle spears, pickle chips, and pickle-de-gallo. This garden-fresh healthy snack boasts using clean, simple ingredients, with products being found in over 10,000 grocery stores.

To further expand their reach and amplify their brand, Grillo’s Pickles teamed up with OUTFRONT to display bulletins across Los Angeles. They achieved huge success with their bright green and playful boards, connecting with viewers both in the real world and the online world too.

40%

Increase in Sales
Source
NUVI, GRILLO’S PICKLES, 2023

154K+

Potential Social Reach (Excluding Instagram)
Source
NUVI, GRILLO’S PICKLES, 2023

257K+

Total Instagram Reach
Source
NUVI, GRILLO’S PICKLES, 2023
Highlights & Results
out of home billboard advertising grillos pickles
Strategy & Tactics
Strategically Placed
The campaign utilized several LA billboards in trendy, upscale areas such as Hollywood, Silverlake, and Sawtelle. Some boards were even strategically located near grocery stores.

Creative Impact
Pickles and OOH came together to build a campaign LA could talk about. The bulletin displayed easy-toread text, “Chill Out and Eat a Pickle” backed by a solid green, on-brand background. The creative sparked laughter with its clever copy and its iconic pickle mascot. The copy also cheekily informed viewers that this pickle product can be found “chillin in the refrigerator section” of stores. The attention-grabbing creative combined with a call-to-action was a memorable way to connect withAngelinos and encourage pickle-lovers to purchase their product.

Amplification
When these unexpected and amusing billboards saturated LA, photos were shared on social media platforms such as Instagram and TikTok. This amplified the campaign from the streets to social feeds.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.