NY - New York
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Changing the popular role of celebrities in advertisements, YouTube’s outdoor campaign sought to turn its stars into celebrities.
Millenials throughout New York City.
YouTube's first integrated marketing campaign using a combination of tv spots, national print and outdoor ads.
Awareness for Michelle Phan, Rosanna Pansino, and Bethany Mota increased and viewership on their channels shot up 72%, with social followers jumping 171%.