Smirnoff Goes Viral
NY - New York
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Smirnoff "Made In America" mentions went viral across all social platforms and was also covered in key press outlets like Perez Hilton, Huffington Post, Mashable, and Adage.
New York City commuters
Station Dominations, commuter rail, and car cards.
Smirnoff secured over 19,000 brand mentions, reaching over 360 million and spreading to over 28 million consumers