VKTRY
With the use of OUTFRONT’s Digital Direct Ad Server, VKTRY was able to substantially increase the reach of their local campaign.
+13%
Bonus Impressions Delivered
Source
VKTRY, 2024
VKTRY, 2024
43M
Total Impressions
Source
VKTRY, 2024
VKTRY, 2024
Creative Consultation
Impression-Based Buying
Client Success
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
The OUTFRONT Studios team worked closely with VKTRY’s creative department to create bespoke creative materials that truly stood out from the competition with the use of multiple extensions.
Impression-Based Buying
Even though the majority of VKTRY’s campaign consisted of spot buys on static billboard units, a small portion was allocated to impression-based advertising. This allowed VKTRY to expand their campaign reach statewide. This resulted in a significant boost to their total impression count.
Client Success
"We really enjoyed working with the OUTFRONT team! Great, friendly service - and a product that delivered for us. Hope to work with you again!”
- Steve Wasik, CEO
- Steve Wasik, CEO
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.