Bounce Curl
During Q1 2021, Bounce Curl launched an ad campaign aimed at driving brand awareness, consideration, and purchase intent of the product in the following DMA’s: Miami, NY, LA, Chicago, Phoenix, Houston and Philadelphia.
+20%
Direct Traffic
Source
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
+47%
Lift in Awareness
Source
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
+7.3%
3.22 SAR - 7.3% above normal benchmark of 3.0%
Source
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
OUTFRONT MOBILE NETWORK AND AD IMPACT SURVEY, 202
Strategy & Approach
- Bounce Curl programmatically activated prime OUTFRONT DOOH billboard assets via Vistar Media.
- Based on Vistar’s partnership with IRI, Bounce Curl was able to effectively optimize towards assets that reached an audience of historical curly hair product purchasers.
- A brand study was deployed in partnership with mfour to evaluate the impact of the ad campaign on consumer perceptions and measure against KPIs.
- Additionally, OUTFRONT mobile re-targeting was used to reach consumers exposed to the campaign directly on their mobile devices.
- Bounce Curl also engaged OUTFRONT Studios to help maximize creative potential for both DOOH and Mobile.
Highlights and Results
- The overall campaign achieved incremental lift across all metrics of awareness, consideration, and purchase intent for Bounce Curl with the desired audience.
- Female consumers aged 35+ were the most aware of, likely to consider, and likely to purchase Bounce Curl. Since mid-campaign, all groups of incomes expressed consideration and purchase intent at levels above the control rate.
Client Praise
“We had a great experience working with OUTFRONT. They went above and beyond all of our expectations. Their STUDIOS team did amazing creative for us. For our first DOOH venture we feel that we HIT IT OUT OF THE PARK!”
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
- Bounce Curl programmatically activated prime OUTFRONT DOOH billboard assets via Vistar Media.
- Based on Vistar’s partnership with IRI, Bounce Curl was able to effectively optimize towards assets that reached an audience of historical curly hair product purchasers.
- A brand study was deployed in partnership with mfour to evaluate the impact of the ad campaign on consumer perceptions and measure against KPIs.
- Additionally, OUTFRONT mobile re-targeting was used to reach consumers exposed to the campaign directly on their mobile devices.
- Bounce Curl also engaged OUTFRONT Studios to help maximize creative potential for both DOOH and Mobile.
Highlights and Results
- The overall campaign achieved incremental lift across all metrics of awareness, consideration, and purchase intent for Bounce Curl with the desired audience.
- Female consumers aged 35+ were the most aware of, likely to consider, and likely to purchase Bounce Curl. Since mid-campaign, all groups of incomes expressed consideration and purchase intent at levels above the control rate.
Client Praise
“We had a great experience working with OUTFRONT. They went above and beyond all of our expectations. Their STUDIOS team did amazing creative for us. For our first DOOH venture we feel that we HIT IT OUT OF THE PARK!”
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.