Lifted Up By Her Story

OUTFRONT honors and highlights the women of today who are making history across all industries. From healthcare, to education, to media; we are celebrating over 40 remarkable women on digital billboards and in transit hubs throughout the month of March. Our campaign titled, Lifted Up, applauds today’s leaders for the impact of their achievements, while also acknowledging those who helped make them possible: the women who came before. To visualize this, each woman’s photo is surrounded (and lifted up) by illustrations of a group of diverse women. In addition, the presence of a triangle as a framing device references its use as a common symbol for womanhood, subtly speaking to identity, gender equality, and a fair balance between men and women in every aspect of our life – social, cultural, and personal.

Our hope is that this campaign resonates and inspires a future generation of leading ladies.

Lift yourself and others this year for Women’s HERStory Month by downloading our Twitter or Instagram virtual gratitude cards. Don’t forget to tag us so we can illuminate your story on social!