The Point Casino
The Point Casino is an Indian gaming casino and hotel located in Kingston, Washington that opened in 2002. The casino boasts winning jackpots with over 650 slot machines, Bingo nights, and tabletop games. The casino and its connecting hotel offer a wide selection of restaurants, food trucks, and bars. Through mobile targeting, the Point Casino wanted to increase in-person visits, drive more traffic to their website, and raise brand awareness.
2M+
Delivered Impressions
Source
THE POINT CASINO & HOTEL
THE POINT CASINO & HOTEL
4%
Lift in CTR Over Benchmark
Source
THE POINT CASINO & HOTEL
THE POINT CASINO & HOTEL
6K+
Clicks
Source
THE POINT CASINO & HOTEL
THE POINT CASINO & HOTEL
0.31%
CTR
Source
THE POINT CASINO & HOTEL
THE POINT CASINO & HOTEL
Zip Code Proximity Targeting
Creative Excellence
Web Linked Banner Ads
A seven-to-ten-mile radius was set around two locations near the casino to reach their target audience and generate brand awareness. Audiences included movie goers, music lovers, fitness enthusiasts, and more.
Creative Excellence
The Point Casino utilized multiple banner sizes to promote their entertaining games and winning jackpots.
Web Linked Banner Ads
Featured a Bingo-themed animation with the enticing message, “Play Bingo at The Point. Great payouts!” The bright red ads directed users to their website with more information. This resulted in 307 visits from mobile engagement alone.
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.