Deep River Waterpark’s plan was to reach audiences in Chicago, SW Michigan and NW Indiana by utilizing expressway bulletins that target the heavy volume of traffic in and out these areas. Their program earned 8,845,708 over an 8-week duration.

Deep River Waterpark did extensive surveying and reported the recall of their outdoor campaign ranked highest overall other media utilized. Within the OOH recall group, the likeliness of them visiting the waterpark was also #1 against other media recall groups. The park also ran a billboard viewer contest on social and received thousands of accurate entries. Additionally, they reported receiving 500+ phone calls per day. Their operators noted that callers consistently referenced “the forecast is 100% chance of FUN”, which was Deep River’s headline that is only used on their Out of Home media.