City University of New York - OOH Advertising Case Studies

City University
of New York

out of home bus advertising transit new york city cuny

out of home billboard advertising cuny university

The City University of New York (CUNY) created the “Degrees without the Debt” campaign to increase overall awareness and increase enrollment, choosing subway, bus, and billboard ads to capture the attention of future students with taglines expressing the school’s value proposition.

17K+

Page Visits from Devices Exposed to Bus Ads

6.7K

Page Visits from Devices Exposed to Subway Ads

270

Application Starts

out of home subway advertising cuny new york

out of home billboard advertising cuny new york

Strategically Placed

CUNY’s campaign required engagement, so they selected high-visibility areas across the NYC subway and bus systems to place their messaging front and center of daily commuters.

Creative Excellence

The copy “Degrees without Debt” and “Prestige without the Price” caught commuters’ attention with a tagline that perfectly describes the benefits of attending a CUNY university.

Client Success

Thanks to the out of home campaign, CUNY gained overall awareness.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.