The Phoenix DMA is the 11th largest in the U.S with a population of over 5.6 million people, and Phoenix is the 5th most populous city nationwide. Its multicultural population currently makes up almost half of its total population, and it is the 9th largest Hispanic market.

The area is a thriving marketplace driven by technology and world-leading companies. The ascendance of technology in Phoenix's local economy has been so dramatic that the city has earned the nickname "The Silicon Desert."

Phoenix has been the fastest growing city over the past decade making it great fit for billboard and out of home advertising.