OUTFRAME 2021 Winner Spotlights Food Insecurity

In 2021, OUTFRAME’s theme was BE:CAUSE. Artists, from agencies and elsewhere, created art for the causes that are most important to them.

Our world has undergone momentous change: From climate change and social injustice to our physical and mental health, we've all had a chance to reflect on what's truly important to us. It’s these moments of reappraisal that inspire us. And inspire us to inspire others.

And our winner, the team at Direct Agents, did just that. Their piece is titled UP2U and addresses Food Insecurity. In their artist statement they explain, “Sharing meals with friends, family, or strangers are opportunities to connect across communities. Food insecurity has become a prominent issue. We were inspired by the gardens and fridges in New York City and how they provide waste free space for the community building expression and hope. It’s UP2U, and all of us, to make a change.” You can see their work on digital OOH in December.

In order to more directly fight food insecurity, we are donating one month of OOH media to No Kid Hungry during the Summer of 2022. The campaign will help families find locations for free meals during one of the hungriest times of the year, when many children lose the access to school meals. 

our judging panel

Each submission was evaluated and scored based on the following equally weighted Criteria: (a) Artistic merit and level of skill (b) Creativity and originality of concept (c) Impact at scale, or how the submission will translate onto a billboard (d) Artist Statement (e) Applicability to the theme BE:CAUSE & adherence to contest rules.


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Thank you!