CBS Outdoor Receives Top Award For Digital Urban Panel Network
Outdoor advertising company recognized for exceptional transit media campaign
Las Vegas – Feb 28, 2013 – CBS Outdoor received the Gold Medal Apex Award in the transportation category for the deployment of the Digital Urban Panel Network in New York City (Manhattan). The award, which recognizes “the execution of an exceptional digital signage technology installation,” was presented last evening as part of the Digital Signage Expo at the DSE Apex and Content Awards dinner in Las Vegas. Additionally, Purina’s Beneful campaign, which was showcased at Columbus Circle’s New York Subway installation, took home the Gold in the Transportation category and won Best in Show.
The CBS Outdoor Urban digital network includes 100 locations, or 200 “faces,” and deploys state-of-the-art visual imaging on some of the busiest street corners throughout Manhattan. Sitting on top of subway entrance railings, the stairwell-facing screen rotates static images and a scroll of MTA messaging, while the sidewalk-facing screen projects full-motion digital images.
Accepting the award were Glen Herskowitz, CBS Outdoor Manager, Transit Media Development and Peter Kaszycki, Manufacturing Resources International (MRI) Vice President, Business Development. MRI developed and manufactured the units.
About CBS Outdoor
CBS Outdoor is one of the largest out-of-home media companies in the Americas (United States, Canada, Mexico and South America), and has a major presence across Europe in the United Kingdom, Ireland, France, Italy, the Netherlands and Spain. With both traditional transit and outdoor advertising properties, this division gives advertisers both breadth of coverage across vast geographies and depth of coverage, providing multiple media opportunities in key markets.