Social OOH

Social OOH

Learn more by watching our Social OOH Front Street episode.

Prime Your Social with OUTFRONT PRIME

OUTFRONT is introducing a new media sector, social OOH, which leverages the phenomenon of the unmatched digital amplification driven by our media. OUTFRONT PRIME is a portfolio of 250+ coveted locations, hand-picked for their ability to amplify physical impact socially. OUTFRONT PRIME is a social media primer, proven to deliver exponential traction in social coverage and consumer engagement. The very nature of these iconic media sites makes them magnetic to millions, with audiences attracted by their status as cultural icons and the stature and credibility they give to advertisers. Think of them, less as billboards and more like social platforms, sharing messages from the brands that are shaping our culture. OUTFRONT PRIME is a go-to media choice for the brands that are shaping our culture. For advertisers who want to start conversations. And see their campaign transcend the real world into the digital one.

OUTFRONT PRIME makes it easy to share brand love. #OUTFRONTPRIME is a catalyst of the relationship that consumers increasingly have with the brands they love. Fueled by the immediacy of sharing their brand passions to their social networks. In some instances, the social media impact has equaled 10X the eyeballs from the real-world reach of our assets. There’s a new consumer cult in play. An actively aware and affluent audience. Consumers who capture the campaigns they love and share their passions in real-time via their social networks.

The only question left is … are you ready to PRIME your social, start a conversation, and get America talking about your brand?

91

of GenZ share OOH on Social Media

Driving More Social Activation

OOH is a very visual medium and simply put, people cannot stop taking photos of our media! The younger generations, Millennials and GenZ, trust OOH more than any other media and share it to their social platforms.

SOURCE: HARRIS POLL, 2022

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insights

250+

Iconic Locations

12

Major Cities

7X

More Social Posts Per Ad Dollar Spent

SOURCE: HARRIS POLL, 2022; COMSCORE, 2022

OUTFRONT PRIME is a go-to media choice for the brands that are shaping our culture. For advertisers who want to start conversations and see their campaign transcend the real world into the digital one.
work that works

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