OUTFRONT understands the importance of making data-driven mobile marketing and advertising decisions. Knowing who you’re reaching and when, and what actions that audience is taking, is crucial to maximizing your return on investment. OUTFRONT Mobile reports on all the key metrics that matter most, including:
Number of views and clicks on your ad
Ad click-through rates (CTR)
Number of secondary actions on our dynamic landing page
Secondary action rates
Engagement by location, day of week, targeting tactic, store visitation, and much more!
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Inspiration
OOH + MOBILE CAMPAIGNS
360 Rosemary
Learn how 360 Rosemary drove over 254,000 mobile impressions through digital OOH.
SOURCE: OUTFRONT Mobile Network, Internal Study [2019]
To promote their close proximity to Washington, DC, Taylor Made utilized an OOH + Mobile campaign to target outdoor enthusiasts and vacation goers commuting in the Washington DC Metro Area. Learn more about the campaign.
“We received many calls and texts in response to the ads and we were able to reach our target audience!” - Emily Suttmeier, Communications & Outreach Manager.
Learn more about this campaign and how they used mobile advertising!