United States
Defined by Location
Where you go says a lot about who you are. OUTFRONT defines audiences based on the locations people frequent the most, coupled with key demographic information. Through anonymized mobile location data from the past 60-90 days, location visitation is categorized and used as indicators of audience types. For example, visit the gym and health food stores often? You are probably a fitness enthusiast. In addition, this data can be analyzed and broken down to audiences that have visited a specific retail location. This cutting-edge technology allows brands to connect with audiences based on lifestyle, brand categories, or even specific store brands.
