Audience Targeting

Audience Targeting

Real Time Location-Based Advertising

This cutting-edge mobile advertising technology allows advertisers to connect with audiences based on the real-world location visitation patterns of their core target audience. These packages of anonymized smartphone users can be targeted based on locations previously visited up to the last 180 days.

Mobile audiences can be targeted by:
  • 100+ Lifestyles
  • Ex: Millennials, Fit Moms, Do It Yourselfers, Foodies, Sports Enthusiasts, Luxury Shoppers, Movie Goers, Pet Lovers, and many more!
  • 450+ Brand Categories
  • Ex: Health Spas, Yoga Studios, Quick Service Restaurants, Kitchen Accessories, Home Improvement, Big Box Stores, Casinos, Auto Dealers and many more!
  • 7000+ Specific Brands
  • Ex: Apple, Tesla, Wendy’s, Winn-Dixie, Speedway, University of Phoenix, United Airlines, William-Sonoma, Urban Outfitters, Gucci, and many more!
  • 8 Transit Hubs
  • Atlanta – MARTA; Boston - MBTA; Chicago – CTA; New York – MTA; Phoenix – VMR; San Francisco – BART; Virginia – VRE; Washington, DC - WMATA
Mobile retargeting can be included on any OUTFRONT campaign at no additional cost, which means sending additional or complementary messaging to users even after they have left the virtual perimeter. This brings further ad serving frequency to any user that has received the ad at least once.

Store Visitation tracking can also be included on any campaign at no additional cost. This allows us to track whether those that received your ad visited one of your store locations. Store visits are tracked up to 2 weeks after campaign completion and can be calculated for individual stores.

Disclaimer: OUTFRONT does not guarantee results or end user activity/engagement with respect to OUTFRONT Mobile campaigns, including, without limitation, the click through rate (CTR), the secondary action rate (SAR) or increased traffic/visits, customer interactions, commercial opportunities, revenue or ROI.

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Behavioral Targeting Campaigns

Grounded in OOH

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