Behavioral and Brand Audience Targeting

Behavioral and Brand Audience Targeting

Defined by Location

Where you go says a lot about who you are. OUTFRONT defines audiences based on the locations people frequent the most, coupled with key demographic information. Through anonymized mobile location data from the past 60-90 days, location visitation is categorized and used as indicators of audience types. For example, visit the gym and health food stores often? You are probably a fitness enthusiast. In addition, this data can be analyzed and broken down to audiences that have visited a specific retail location. This cutting-edge technology allows brands to connect with audiences based on lifestyle, brand categories, or even specific store brands.

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Grounded in OOH

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