Audience Targeting

Audience Targeting

Available Media + More

Real Time Location-Based Advertising

This cutting-edge mobile advertising technology allows advertisers to connect with audiences based on the real-world location visitation patterns of their core target audience. These packages of anonymized smartphone users can be targeted based on locations previously visited up to the last 180 days.

Mobile audiences can be targeted by:
  • 100+ Lifestyles
    • Ex: Millennials, Fit Moms, Do It Yourselfers, Foodies, Sports Enthusiasts, Luxury Shoppers, Movie Goers, Pet Lovers, and many more!
  • 450+ Brand Categories
    • Ex: Health Spas, Yoga Studios, Quick Service Restaurants, Kitchen Accessories, Home Improvement, Big Box Stores, Casinos, Auto Dealers and many more!
  • 7000+ Specific Brands
    • Ex: Apple, Tesla, Wendy’s, Winn-Dixie, Speedway, University of Phoenix, United Airlines, William-Sonoma, Urban Outfitters, Gucci, and many more!
  • 8 Transit Hubs
    • Atlanta – MARTA; Boston - MBTA; Chicago – CTA; New York – MTA; Phoenix – VMR; San Francisco – BART; Virginia – VRE; Washington, DC - WMATA
Mobile retargeting is the perfect way to continue to engage with consumers even after they have seen you OOH ad. At no additional cost, mobile retargeting means sending additional or complementary messaging to users even after they have left the virtual perimeter. Bring your brand further with ad frequency to any user that has received your ad at least once already.

Keep up with your consumers! Store visitation tracking can also be included on any campaign at no additional cost. This allows us to track whether those that received your ad visited one of your store locations. Store visits are tracked up to 2 weeks after campaign completion and can be calculated for individual stores.

Disclaimer: OUTFRONT does not guarantee results or end user activity/engagement with respect to OUTFRONT Mobile campaigns, including, without limitation, the click through rate (CTR), the secondary action rate (SAR) or increased traffic/visits, customer interactions, commercial opportunities, revenue or ROI.

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inspiration

Behavioral Targeting Campaigns

Audience Targeting

With hyper- specific audiences and supportive OOH mobile platforms, The Cove had huge success with their campaign.

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Tuttorosso Tomatoes

Using the branding power of OOH, combined with the targeted nature of proximity and behavioral mobile targeting, the advertised grocery chain accounted for 53% of the total store traffic, when compared to the leading four competitors.

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

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Honda

Learn how Honda targeted the Hispanics Behavioral Audience segment in Sacramento and drove 153 store visits.

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

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CBX

Learn how The City of McFarland targeted a younger demographic and surrounding college communities to secure over 150%  lift above the mobile benchmark.

SOURCE: OUTFRONT Mobile Network, Internal Study [2018]

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Grounded in OOH

Additional Media

Social

Craving amplification? The integration of social media with your campaign amplifies your IRL presence online. Adding social influencers can further help target your key customers and drive awareness.

Outdoor

Billboards, Posters, and Walls provide the necessary IRL canvases to drive brand impact, visibility, and frequency. Pairing with mobile produces results, making your dollars work harder.

Digital

Digital OOH provides the ultimate campaign messaging with easily changeable and customizable creative messaging. Various media programs available, including day-part, roadblock and/or short-term programs.

Transit

From subway, to bus, to rail, transit advertising grabs the attention of commuters in high dwell time environments. Pair with mobile to provide your target audience with 1-3 actions they can take now.

Thank you!