An OUTFRONT Experience

Welcome to OUTFRONTX, our communications platform that brings out of home direct to you. Promising education, engagement, and entertainment, our content includes live streaming conversations, pre-recorded educational videos, user-guided experiences, and a deep-dive podcast series. Born during lockdown, our content adapted to the new age, when face-to-face is complemented by tech-to-tech.
OUTFRONTX, a great way to experience OUTFRONT.

Living up to its name, OUTtakes is an extended version and deeper dive into conversations happening throughout our various OUTFRONTX series. Join our host, Lindsay Kramer, as she interviews subject matter experts to better understand their disciplines and has honest, one on one, discussions about the hot topics of today.

Check out featured episodes below and subscribe to OUTtakes by OUTFRONT on Spotify or Apple Podcasts.


Taking OOH to New Highs - Cannabis Edition
Enjoying this episode?
0:00 / 16:55

Christine Rose and Jay Paul from OUTFRONT, along with Taylor Weiss, Head of Marketing at Eaze, join this episode to talk about the evolution of the Cannabis category over the past few years, changes in consumer demand, and why OOH should be a significant part of any Cannabis brand’s media mix.

OUTFRONT X Color of Change: Using OOH for Social Good
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0:00 / 20:37

Amity Paye, Senior Communications Director at Color of Change, joins this episode to discuss a new partnership between OUTFRONT and Color of Change and the step we are taking to use our media to support the fight for racial justice across the country.

People, Finance, and How Their Behaviors Have Changed
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0:00 / 15:22

Chris Mallen and Kiera Wood join this episode to highlight the many different facets of the finance industry and how advertisers are using OOH as they adapt their media strategies to meet new consumer behaviors and interests as it relates to all things financial – loans, payments, banking, and more.

Going Beyond the Billboard, Literally, with Rareform
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0:00 / 11:41

Alec Avedissian, CEO and Co-Founder, of Rareform, joins this episode to discuss his company’s mission of keeping old billboards out of landfills, turning them into consumer-facing products, what the industry’s evolution means for his product suite.

The Post-Pandemic, Big Tech Media Playbook
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0:00 / 17:42

NY-based Alex Martell, Victoria Mottesheard, and Tim Wasicki join this episode to provide an updated perspective on the DTC playbook and how in a post pandemic work, OOH continues to be a critical part of their media mix.

Taking Education Out of the Classroom and OUT of Home
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0:00 / 14:50

Erin Brady and Jarrod Glick join this week’s episode to discuss the opportunities for the education category within OOH. The education category experienced significant change over the last year, creating new competition and driving a need for messaging that stands OUT.

A New Opportunity for the Healthcare Category
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0:00 / 13:53

Liz Rave and Eddy Herty join as guests once again to discuss how the OOH industry has seen a recent influx in healthcare advertising and the renewed interest consumers have in noticing healthcare related messaging.

The New Way to Look at Transit – Mix It Up
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0:00 / 19:18

The transit trio – Jason Kuperman, Victoria Mottesheard, and Phil Stimpson – is back and joins this episode to help brands and businesses think differently around reaching audiences in urban centers, particularly on public transit.

The Entertainment Industry Makes Its Comeback

Brooke Berka, Marketing Specialist, joins this episode to talk about the reopening of the entertainment industry, why they have always been big fans of OOH (pre-and-post-COVID), and how OOH can be a big player in their comeback.

Long-Term Advertising Keeps Competition Away
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0:00 / 10:46

Christine Rose, Regional Marketing Director, West, joins this episode to discuss six strategies for long-term advertising and the reasons to leverage the IRL value of OOH to own a space and keep the competition away.

Seeing OUT from IN: Adding Influencers to OOH Strategy
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0:00 / 18:07

Max Siegelman, Director of Social, joins this episode to talk about how OOH extended the notion of IRL to URL during the pandemic. He discusses recent success stories of big brands leveraging influencers for their campaigns and how the same practice can be activated locally a well. 

Vaccines, Testing and the Opportunity for Advertisers
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0:00 / 14:29

Veronica Clerkin, Director, Client Strategy and Solutions, joins this episode to discuss the opportunity for new and existing advertisers to use OOH to drive awareness and action for at-home test kits, vaccine education, retail locations serving as vaccine distribution centers, and more.

Why Advertisers are Turning to Digital Out of Home

Kiera Wood, Senior Marketing Specialist, joins this episode to share insights from a new Verizon Media study about why advertisers are turning digital OOH to capture audiences and combat the effects of digital burnout happening on personal devices.

“Out of Love” OUTFRAME Submissions

Liz Rave, Senior Marketing Director, joins this episode to talk about OUTFRONT's creative contest, OUTFRAME, the unique opportunity for artists to create art for OOH, and this year's theme," Out of Love."

Enjoying this episode?
0:00 / 13:19

Alison Green and Jake Parshall, co-chairs for the OUT at OUTFRONT employee resource group discuss the significance of National Coming Out Day and the role of the LGBTQIA+ Employee Resource Group (ERG) at OUTFRONT.

2020 Election OOH Advertising
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0:00 / 15:46

Lani Ferro and Dan Scherer join this episode to talk about why Political Advertisers should be looking at OOH and successes we've seen this cycle already. Tune in to hear about our best year of political advertising to date!

It’s Time for Auto to Get Into OOH
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0:00 / 15:54

Les Harrison, head of automotive at OUTFRONT, joins this episode to discuss the successes of a recent automotive case study and the top reasons auto clients should be considering OOH now more than ever.

Conversations on Diversity @ OUTFRONT
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0:00 / 22:57

Reverend Kobi Little and OUTFRONT's Co-Chief Diversity Officers, DJ Duronslet and Eric Davis, kick off a series of conversations to answer questions about how to engage in conversations about race today.

Attribution: How it Works and Client Examples
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0:00 / 14:00

Suzette Jacobowitz, Director of Research, joins this episode to dive deeper into a specific offering within our attribution stack - Mobile Surveys. Find out how this solution can measure the effectiveness of your next OOH campaign.

Why PSAs Look to Digital OOH First
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0:00 / 15:15

Courtney Richards, PR and Events Specialist, joins this episode to talk about OOH's rich history with PSAs and why in the digital age they are the first medium of choice in times of crisis and mass awareness.

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