Connect with pedestrians and vehicular traffic alike!

Are you hoping to connect with your target audience on an intimate, face-to-face level? Digital Street Furniture is a great option that enables the kind of personalized advertising experience you’re looking for! Options such as digital bus shelter and digital urban panel advertising provide impact to a mass vehicular and pedestrian audience.

Why Digital Street Furniture?

Whether providing broad-based coverage in many markets or targeted to a single neighborhood, Digital Street Furniture advertising is as perfect for high-end fashion and entertainment as it is for packaged goods and finance brands.

The latest Neilson study on DOOH found that among consumers noticing digital street furniture:

• 80% of consumers who notice DOOH are more likely to make a purchase
• 51% noticed digital street furniture ads that gave directions to a store, business, or restaurant
• 65% of them immediately visited the business after viewing the ad
• 92% of those visiting the business made a purchase
• 62% of viewers with smartphones have engaged in actions on their mobile device after seeing a digital street furniture ad in the past year

SOURCE: OAAA.ORG, AUGUST 2020