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Out of Home Is Where Technology Brands Connect
Out of home advertising is an essential part of the marketing mix for technology brands, who rely on its unskippable, larger-than-life real-world presence to build buzz along the buyer journey. Whether brands are trying to reach iOS or Android audiences, Xbox or PlayStation people, it doesn’t matter.
Out of home makes an impact on those who see it, with big, bold canvases and high-definition screens in locations that command attention. That’s why the biggest consumer technology brands count on out of home to launch their most important products.
Out of Home Inspires Action
OOH drives brand awareness and consideration, with 41% of consumers web searching out of home advertisers and 29% visiting an advertiser’s website after exposure to an ad. Out of home also drives purchase behavior. 20% of consumers have made an online purchase after seeing a product advertised out of home. Dollar for dollar, that’s 5.3x more online purchases than any other medium. Plus, 21% have made a purchase in store.
SOURCE: ON DEVICE, 2021, COMSCORE, 2022