Travel
& Tourism

Travel
& Tourism

Mindful Travel Marketing

After a year of stay at home orders, consumers are more eager than ever to get back OUT there. OUTFRONT is helping the travel industry display relevant content in the right locations. Whether you’re an international travel agency marketing travel packages that span the globe or want to highlight weekend getaway adventures a short road trip away, our innovative campaigns coupled with unparalleled visibility will get you noticed.

 

  • OOH ads are highly visible and reach people on the go when they’d rather be anywhere other than home
  • 94% of consumers surveyed said they plan to travel in 2021
  • Respondents are more likely to travel by car this year for national holidays
  • Camping and outdoor travel is one of the hottest travel trends for 2021
  • With the help of OUTFRONT STUDIOS, brands can rest assured that consumers are noticing travel advertisement with our unique, eye-catching visuals
SOURCE: TRIPIT SURVEY, 2021 AND CNBC, 2021
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Why OOH?

OOH is an efficient way for the travel and tourism industry to drive online traffic. 66% of consumers have searched for the advertised brand on their smartphone after seeing an OOH ad.

SOURCE: OAAA, 2021 AND NIELSEN, 2019

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We Get You Summer Vacationers
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While travel plans have shifted this year, research shows that consumers are eager to adjust their trips to enjoy a getaway. Vacationers are looking forward to hitting the road, a prime opportunity to reach them with roadside OOH.
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