Fashion

Fashion

Bold Canvases, Big Results

From high fashion marketing campaigns to eye-catching fast fashion advertising, OOH’s big canvases allow brands to showcase this season’s latest trends.
  • OOH is an effective driver of store visitation, with 20% of those who have seen an OOH ad immediately visiting the business advertised
  • Of those that visited the store, 74% reportedly made a purchase
  • OUTFRONT’s larger than life canvases are positioned in some of the hottest markets across the country where clothing advertisements get noticed
SOURCE: NIELSEN, 2019
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Why OOH?

OOH not only inspires buyers to visit retail stores but is also compelling consumers to use their smartphones. 66% of those who saw an OOH ad took an action with their smartphone, with 42% searching for brands online.

SOURCE: NIELSEN, 2019

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inspiration

work that works

Concepts

We used digital liveboards and digital urban panels to increase awareness for Concepts.

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MM.LaFleur

We secured lift in search for MM.LAFLEUR with transit advertising.

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Off White

Influencers amplified this single billboard reaching a potential 16.5M shoppers. Learn more about our Influencers program.

SOURCE: INSTAGRAM

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REI

We drove 3.6x lift in store visitation for REI.

SOURCE: MARKETING LAND, 2018

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Summersalt

We reached 2.3M potential shoppers on Instagram for a new swimwear brand. Learn how to drive your engagement with social advertising.

SOURCE: INSTAGRAM

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Support Your Campaign

Additional Media

Programmatic

Embrace automation and data in your out of home strategy with the same platforms you use to buy other media.

Influencers

Let’s face it, celebrities love OOH! Leverage the scale and impact a relevant influencer can bring to your campaign.

Studios

100% of boring ads don’t matter. We can help you maximize your impact with the right creative for the right assets.

Mobile

Connect the IRL with the URL by layering mobile into your OOH campaign, providing increased awareness and engagement opportunities with your target audience.

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