Fashion

Fashion

Bold Canvases, Big Results

From high fashion marketing campaigns to eye-catching fast fashion advertising, OOH’s big canvases allow brands to showcase this season’s latest trends.
  • 52% of consumers noticed digital billboards that gave directions to a business
  • 57% immediately visited a business after exposure to a digital billboard ad
  • 93% made a purchase after visiting the business
  • OUTFRONT’s larger than life canvases are positioned in some of the hottest markets across the country where clothing advertisements get noticed
SOURCE: NIELSEN, 2020
49

Why OOH?

According to OAAA, 49% of consumers use online search to look up information about the advertiser. This primes consumers to interact with the brand and leads to a potential purchase.

SOURCE: OAAA AND HARRIS POLL, 2021

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work that works

Calvin x Heron Preston

We helped designers Calvin Klein and Heron Preston revamp their iconic Soho wall. Fans took to social and caused a social media craze.

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Skims IRL to URL

To ring in their 1 year anniversary, Skims collaborated with OUTFRONT to place billboards all over NYC and LA, which reached thousands of consumers and generated social media shares.

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MM.LaFleur

We secured lift in search for MM.LAFLEUR with transit advertising.

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Off White

Influencers amplified this single billboard reaching a potential 16.5M shoppers. Learn more about our Influencers program.

SOURCE: INSTAGRAM

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Summersalt

We reached 2.3M potential shoppers on Instagram for a new swimwear brand. Learn how to drive your engagement with social advertising.

SOURCE: INSTAGRAM

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Support Your Campaign

Additional Media

Programmatic

Embrace automation and data in your out of home strategy with the same platforms you use to buy other media.

Influencers

Let’s face it, celebrities love OOH! Leverage the scale and impact a relevant influencer can bring to your campaign.

Studios

100% of boring ads don’t matter. We can help you maximize your impact with the right creative for the right assets.

Mobile

Connect the IRL with the URL by layering mobile into your OOH campaign, providing increased awareness and engagement opportunities with your target audience.

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