Fashion

Fashion

Bold Canvases, Big Results

From high fashion to fast fashion, OOH’s big canvases allow brands to showcase this season’s latest trends. OOH is an effective driver of store visitation, with 20% of those who have seen an OOH ad immediately visiting the business advertised. Of those that visited the store, 74% reportedly made a purchase. OUTFRONT’s larger than life canvases are position in some of the hottest markets across the country.

SOURCE: NIELSEN, 2019
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Why OOH?

OOH not only inspires buyers to visit retail stores but is also compelling consumers to use their smartphones. 66% of those who saw an OOH ad took an action with their smartphone, with 42% searching for brands online.

SOURCE: NIELSEN, 2019

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