Fashion

Fashion

Bold Canvases, Big Results

From high fashion marketing campaigns to eye-catching fast fashion advertising, OOH’s big canvases allow brands to showcase this season’s latest trends.
  • OOH is an effective driver of store visitation, with 20% of those who have seen an OOH ad immediately visiting the business advertised
  • Of those that visited the store, 74% reportedly made a purchase
  • OUTFRONT’s larger than life canvases are positioned in some of the hottest markets across the country where clothing advertisements get noticed
SOURCE: NIELSEN, 2019
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Why OOH?

OOH not only inspires buyers to visit retail stores but is also compelling consumers to use their smartphones. 66% of those who saw an OOH ad took an action with their smartphone, with 42% searching for brands online.

SOURCE: NIELSEN, 2019

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