Bold Canvases, Big Results
From high fashion marketing campaigns to eye-catching fast fashion advertising, OOH’s big canvases allow brands to showcase this season’s latest trends.- 52% of consumers noticed digital billboards that gave directions to a business
- 57% immediately visited a business after exposure to a digital billboard ad
- 93% made a purchase after visiting the business
- OUTFRONT’s larger than life canvases are positioned in some of the hottest markets across the country where clothing advertisements get noticed
Why OOH?
According to OAAA, 49% of consumers use online search to look up information about the advertiser. This primes consumers to interact with the brand and leads to a potential purchase.
SOURCE: OAAA AND HARRIS POLL, 2021