Fashion

Fashion

Bold Canvases, Big Results

From high fashion marketing campaigns to eye-catching fast fashion advertising, OOH’s big canvases allow brands to showcase this season’s latest trends.
  • 52% of consumers noticed digital billboards that gave directions to a business
  • 57% immediately visited a business after exposure to a digital billboard ad
  • 93% made a purchase after visiting the business
  • OUTFRONT’s larger than life canvases are positioned in some of the hottest markets across the country where clothing advertisements get noticed
SOURCE: NIELSEN, 2020
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Why OOH?

According to OAAA, 49% of consumers use online search to look up information about the advertiser. This primes consumers to interact with the brand and leads to a potential purchase.

SOURCE: OAAA AND HARRIS POLL, 2021

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