Automotive

Automotive

Driving Auto Sales

What’s a better way to reach drivers and commuters than advertising when they’re on the road? OOH is on the rise as 90 percent of US travelers have noticed out of home advertising in the past month.*

  • Research suggests that 5-10% is the optimal media share for OOH car advertising to drive purchase intent for medium/large auto dealers
  • OOH automotive marketing reaches a wide variety of different consumer groups, delivering ads where they matter the most
SOURCE: OAAA, 2019 & BENCHMARKETING, 2019
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Why OOH?

78% of people surveyed who said they are in the market for a new car recall seeing an out of home advertisement in the last 30 days.* OUTFRONT is driving results by using targeted OOH assets in order to reach viewers where and when it matters.

SOURCE: OOH TODAY, 2019

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INSPIRATION

WORK THAT WORKS

Autoliv

Watch how Autoliv uses a 3D OOH billboard to showcase their mission.

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Celebrity Motor Car

We created a 44% lift in organic search for Celebrity Motor Car.

SOURCE: LEGAL

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Kruter Motors

38% ad recall of Kruter Motors. Impact in Detroit? UNREAL.

SOURCE: GEOPATH, 2019 & MFOUR: OOH BRAND LIFT STUDY, 2019.

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Porsche

Watch how we dominated Grand Central Station to showcase Porsche’s new model.

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Support Your Campaign

Additional Media

Programmatic

Embrace automation and data in your out of home strategy with the same platforms you use to buy other media.

Influencers

Let’s face it, celebrities love OOH! Leverage the scale and impact a relevant influencer can bring to your campaign.

Studios

100% of boring ads don’t matter. We can help you maximize your impact with the right creative for the right assets.

Mobile

Connect the IRL with the URL by layering mobile into your OOH campaign, providing increased awareness and engagement opportunities with your target audience.

Thank you!