Automotive

Automotive

Driving Auto Sales

What’s a better way to reach drivers and commuters than advertising when they’re on the road? OOH is on the rise as 90 percent of US travelers have noticed out of home advertising in the past month.*

  • Research suggests that 5-10% is the optimal media share for OOH car advertising to drive purchase intent for medium/large auto dealers
  • OOH automotive marketing reaches a wide variety of different consumer groups, delivering ads where they matter the most
SOURCE: OAAA, 2019 & BENCHMARKETING, 2019
78

Why OOH?

78% of people surveyed who said they are in the market for a new car recall seeing an out of home advertisement in the last 30 days.* OUTFRONT is driving results by using targeted OOH assets in order to reach viewers where and when it matters.

SOURCE: OOH TODAY, 2019

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