Where to Advertise Real Estate Services

First time home buyers and veteran movers alike have many considerations as they look to finding the perfect new home. Out of home ads work in tandem with real estate companies because when consumers are on the search for the perfect place, they leave their current home to visit new neighborhoods. With 60% of local ad agencies buying OOH for their clients*, consumers are certain to see OOH ads while they’re observing their new, potentially permanent areas.

Digital out of home advertising is a success with the real estate industry. Our display screens are big, bold, and bright, presenting an advertising opportunity that can’t be missed! Digital out of home advertising offers real estate brands the opportunity for creative flexibility for contextually relevant and timely messaging. Home buying is on the rise with 67.9% of Americans owning a home in 2020, up 3.8% from the same time in 2019.* With 52% of buyers finding their new home online, real estate agencies and home buying resources must be recognizable and remembered by potential purchasers.* Cue out of home. Real estate companies and brands are turning to OOH to build brand awareness and help people find their home sweet home.

SOURCES: BORRELL, THE 2021 MINDSET OF OUT OF HOME ADVERTISERS; UNITED STATES CENSUS BUREAU & NAR HOME BUYER AND SELLER GENERATIONAL TRENDS, 2020