United States
The 2020 Way of Political Advertising
Political advertising today exists in a crowded media marketplace wrought with concerns about privacy to heightened awareness on key issues that Americans are experiencing daily. With social distancing measures in place across the country and many in-person events postponed, candidates, political action groups, and ballot initiatives are relying on advertising more than ever to get their messages out. So how or where do we reach people within their comfortable living proximities?
Political Billboards
Political billboards are uniquely positioned to do bigger and better work than other traditional media formats. Match the flexibility and contextual relevance of messaging that has historically made digital so appealing, and is unskippable, solving one of TV’s biggest challenges. Out of home media is woven into communities. People trust it and more importantly, they use it as a primer to search online, share photos to their social media, and take actions far beyond the location in which they saw an ad.
