Political

Political

The Power of Political Advertising on Out of Home

Political billboards are uniquely positioned to do bigger and better work than other traditional media formats. With just a few weeks before the election, consider Digital Out of Home! Your campaigns can be live on roadways and in local neighborhoods within hours, with added creative flexibility to keep your messaging timely and relevant as election day gets closer. Take it one step further and layer on mobile advertising to retarget these critical audiences on their mobile devices.

In addition to an Out of Home campaign’s impact, dollar for dollar it drives 5-7x more digital actions than any other media format alone. Leverage political out of home advertising to amplify your media efforts and activate voters, volunteers, and campaign donors as they search online, share photos to their social feeds, and take action.

SOURCE; COMSCORE, 2022
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Why combine OOH and Mobile for Political Advertising?

Out of home advertising gives political organizations of all kinds the ability to reach, connect, and persuade their audiences. After viewing OOH, consumers are 39% more likely to search for more information. OUTFRONT can amplify your existing mobile campaigns with Out of Home, or develop a combined strategic approach to help you reach the right voters.

SOURCE: NEURO INSIGHTS, 2018

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Learn more about how Billboards paired with the precision of mobile targeting amplifies your campaign impacts and drives action for fundraising, registration, and on the ballot. Leverage out media to reach and persuade critical audiences at scale.
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