United States
Out of Home Builds an Audience for Live Events
Live events are back with a vengeance, with three dozen Broadway shows entertaining audiences and Live Nation's concert pipeline up 30% over 2019. From CES to EDC, we're getting back out into the real world for all the things we're passionate about.
We’ve missed it all and we only have so much time to make up for it. So how do you ensure that your audience chooses you?
Out of home advertising is the answer, providing exposure in critical locations to drive awareness of your live event. From sports teams to music festivals, bridal expos to gun shows, everyone relies on out of home to get the word out to an eager audience.
The real-world connection between performer and audience makes out of home’s real-world presence a perfect fit to communicate the excitement of concerts, sports events, music festivals, and much more. Its dynamic digital capabilities allow out of home to empower venues and promoters with the ability to communicate last-minute availability, while QR codes enable ticket purchase on the fly. When you add powerful creative from our in-house agency, STUDIOS, we can make it all come together on canvases ranging from commuter-centric liveboards to larger-than-life spectaculars.
SOURCE: LIVE NATION, FEB. 2022
Less Screens, More Spotlight
After Zoom birthday parties, yoga classes, and everything else, we’re all tired of our screens and ready to get back out into the real world. 63% of us report feeling digital burnout, and 39% are actively trying to reduce screen time. But out of home still captures the attention like nothing else, inspiring those who see it to take action – like visiting advertiser websites, posting to social media, and buying event tickets.
SOURCE: HARRIS POLL, NOV. 2021 AND APR. 2021