Live
Events

Live
Events

It is Time to Reconnect in Real Life! Market Your Live Events with OOH.

Live events are one of the most desired activities in 2021, with 80% of surveyed consumers saying they’ll be ready to attend in-person events after COVID-19 is no longer a risk.* Now that vaccinations are widely distributed across the country, people are eager to get back to missed live events such as Broadway shows, sports games, concerts, fairs, and other special events.

With so much to catch up on, ensure that they pick your event. OUTFRONT offers creative live event marketing opportunities for you to stand OUT amongst the crowd, with transit advertising, liveboards, and strategically placed billboards. Imagine your event and content amplified in full motion and brilliant colors on digital media. Rest assured that OUTFRONT’s experts in creativity are here to help you find the best assets for your shining moment in real life and for a glimpse of our partnerships, check out some of our event advertising examples further down.

Make sure you plan ahead several months in advance of your special event date to ensure you receive maximum amplification for the most ticket sales! Out of home advertising offers an opportunity for thoughtful messaging for live event promotion, which is especially important now considering 80% of consumers think brand messaging is important!*

SOURCE: MINTEL, THE FUTURE OF LIVE EVENTS: INCL IMPACT OF COVID-19, 2020; QUOTIENT, GREER BINGHAM, JULY 2021

95

Shine in the Spotlight with OOH

95% of fans are eager to return to concert venues and OUTFRONT is here to help get your message to the right audiences. Out of home advertising can provide the ultimate stage with our larger-than-life billboard canvases and can provide maximum reach with our premium locations. Shine in the spotlight by utilizing our award winning, in-house creative agency OUTFRONT STUDIOS.

SOURCE: FORBES, FEBRUARY 2021.

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