Home Improvement

Home Improvement

Tune in to learn from our experts on how the Home Improvement industry is using OOH advertising to build brand awareness for homeowners and home improvers.

Out Of Home Inspires Home Improvement 

Out of home is the perfect medium for making an introduction – and when homeowners look to make an improvement, an introduction is what they need. Most people never even think about plumbers, electricians, or general contractors until they need one – and that means that home improvement businesses have an evergreen opportunity to reach new customers. Out of home is the most trusted ad medium there is, because real-world presence translates to presence of mind. What does that mean for home improvement businesses? It means that out of home puts you there, at the front of your customers’ consciousness, right when they need you most. Plus, the added flexibility of digital OOH allows you to keep your messaging up to date based on stock and pricing.  

Why Home Improvement and OOH Advertising? 
Did you know that the average homeowner spends $8,408 on outdoor home improvement projects? It’s because out is the new in.  After being stuck inside throughout the pandemic, people are yearning for the people, places, and things we love - and we’re also finding a new appreciation for the outdoors. 70%, in fact, report increased appreciation and awareness of their surroundings since the lifting of lockdown restrictions. Being out of home is synonymous with experiencing joy – and OOH can guide consumers to experience more joy at home. 

SOURCES:  "OUTDOOR LIVING SPACE: 2021 TRENDS,” FORBES, MAY 27, 2021  AND “2021 HOLIDAY SHOPPING AND TRAVEL: CONSUMER INTENT AND OOH IMPACT,” OAAA/ONDEVICE, OCTOBER 2021

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Aging Homes Need Protection from Climate Change.

80% of the residential stock in the United States is more than 20 years old, and more than half of houses were built before 1980. With the passage of time threatening homes from one direction, and the ever-worsening impact of climate disasters already here on the other, the demand for home improvement services will only grow from here. Establishing your brand recognition in homeowners’ minds now means that yours will be the first name they think of when they need a repair or improvement.
SOURCE: FREDDIE MAC

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