Healthcare

Healthcare

Missed our Healthcare webinar? Don’t worry! You can watch it anytime on the OUTFRONTX Content Hub.

Healthy Habits

Today, healthcare is top of mind for consumers. Whether getting an annual checkup, filling prescriptions online, or learning more about the COVID-19 vaccine, consumers are taking their healthcare options into great consideration. Research today shows that 78% of Americans feel favorably toward vaccines. As more Americans consider their next move regarding their wellbeing, they will be looking towards healthcare providers and brands to guide their choices. Brand trust has never been more crucial. Since 58% of Americans consider out of home (OOH) to be the most trustworthy ad medium, healthcare brands can rely on OOH to deliver their messages in meaningful and impactful ways. OOH offers healthcare brands a prime opportunity to reach people as they make decisions about their own and their family’s well-being.

SOURCES: MRI 2020 MARKET BY MARKET STUDY, VISTAR MEDIA & MFOUR 2020 STUDY

Staying Healthy
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Now more than ever, our health and the health of our friends and family is top of mind. Whether opting for telemedicine or visiting primary care doctors in person, people are paying close attention to their healthcare options. Grab the attention of people as they take their health into consideration. OOH is the best way to reach consumers to let them know how you are helping to protect their wellbeing.
insights

Research

71%

of consumers say public safety information on OOH makes them feel informed and safe.

41%

of people are noticing OOH more now than pre-pandemic.

77 %

of consumers say it’s important that brands should acknowledge COVID-19 in their ads.

SOURCES: THE HARRIS POLL, 2020 & UBIMO, 2020

inspiration

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