Communicating Healthy Habits
Today, healthcare is top of mind for consumers. Whether getting an annual checkup, filling prescriptions online, or learning more about the COVID-19 vaccine, consumers are taking their healthcare options into great consideration. Research today shows that 78% of Americans feel favorably toward vaccines. As more Americans consider their next move regarding their wellbeing, they will be looking towards healthcare providers and brands to guide their choices. Brand trust has never been more crucial. Since 58% of Americans consider out of home (OOH) to be the most trustworthy ad medium, healthcare brands can rely on OOH to deliver their messages in meaningful and impactful ways. OOH offers healthcare brands a prime opportunity to reach people as they make decisions about their own and their family’s well-being.
SOURCES: MRI 2020 MARKET BY MARKET STUDY, VISTAR MEDIA & MFOUR 2020 STUDY