Consumer
Packaged
Goods

Consumer
Packaged
Goods

Stocking Your Fridge Never Looked So Good!

The pandemic placed a shocking amount of attention on our everyday packaged goods. Consumers began wiping down packaged goods from the grocery store and demanding brand awareness towards social and climate issues. The Packaged Goods industry is building their brand voice through OOH, the ideal medium to reach consumers, as they get back outside.

CPG Advertising Considerations
Now more than ever, companies need to voice their purpose to consumers, as 77% of US adults are prepared to boycott brands who behave unethically.* Todays consumers are also demanding that CPG brands take sustainability seriously by reducing the use of plastic packaging, better labeling, and more biodegradable options.

There are many benefits of OOH and CPG advertising
With over 500K canvases and presence in highly trafficked transit hubs, we have national breath with deep local depth. OUTFRONT also delivers the best inventory in the country, serving as the perfect blank canvas for your CPG advertising, illustrated through big, bold, and beautiful creative. Lastly, by pairing traditional out of home media and mobile advertising, CPG advertisers can deliver targeted ads and speak directly to audiences in their desired areas.

SOURCE: MINTEL, 2021 GLOBAL PACKAGING TREND: PACKAGING TOUCHPOINTS, JANUARY 2021

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Convey Your CPG Brand’s Messaging From Out of Home

32% of consumers willingly pay more for a packaged good if it is manufactured by an ethical brand.* PCG brands can convey their ethical purpose through OOH advertising on billboards, liveboards, transit, and more. The opportunities are endless, and our creative experts, OUTFRONT STUDIOS, are ready to design the perfect campaign for reasserting your brand in the public eye!

SOURCE EXPLODING TOPICS, 2021

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