Effective CPG Campaigns Include OOH Advertising

Whether consumers are shopping in-store or online, out of home advertising is a critical part of every customer journey offering new opportunities to impact consumers on the go. OUTFRONT offers solutions enabling consumer packaged goods brands new capabilities enhancing OOH planning, activation, engagement, and measurement while seamlessly integrating into omnichannel strategies. From influencing the purchase decision to creating in the moment demand, it makes sense to include OOH - screens and canvases outdoors where consumers spend most of their time - to prime and influence purchasing behaviors.

There are many benefits of OOH and CPG advertising
OUTFRONT offers a presence in the top 50 markets and 118 DMAs, penetrating new audiences for CPG brands that are complementary to other investment channels. With over 500K canvases and presence in highly trafficked transit hubs, we have national breath with deep local depth. We deliver the best inventory in the country, such as billboards and street furniture, serving as the perfect blank canvas for your consumer packaged goods advertising, illustrated through big, bold, and beautiful creative. Lastly, by pairing traditional out of home media and mobile advertising, consumer packaged goods advertisers can deliver targeted ads and speak directly to audiences in their desired areas.