Cannabis

Cannabis

Tune in to hear from our experts on how to reach the evolved consumer and how to bring their brand awareness to new highs.

Cannabis Advertising

The cannabis industry continues to put its trust in OOH marijuana advertising, with 42% of marijuana ad spending going to OOH. More states are legalizing recreational marijuana consumption as voters from all political parties voice their approval, and 60% of all consumers believe cannabis can provide certain health benefits. Consumers are feeling more comfortable than ever about the presence of the category. OOH’s location and audience targeting has embraced cannabis advertising, increasing awareness and overall brand presence in specific markets across the country. Through use of IRL OOH advertising, marijuana brands can target specific locations where cannabis is legal and build a physical presence in that location. Whether you are a dispensary, delivery service, or cannabis accessory brand, OUTFRONT’s billboard and street level assets can help your business grow.

SOURCES: BILLBOARD INSIDER AND OAAA PRESIDENT AND CEO, ANNA BAGER, AUGUST 2020; MINTEL, THE RECREATIONAL CANNABIS CONSUMER - US - FEBRUARY 2021; MINTEL, ATTITUDES TOWARD CANNABIS AND CBD: INCL IMPACT OF COVID-19 - US - JUNE 2020.
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Watch Your Brand Grow

52% of consumers believe cannabis should be federally legal for recreational use. Even during unprecedented times, OOH continues to drive value and is predicted to return to record breaking revenues in 2021. Reach cannabis consumers and grow your business in the most visible of places. Our OOH assets can connect with your target audiences where and when it matters most.

SOURCE: MINTEL, ATTITUDES TOWARD CANNABIS AND CBD: INCL IMPACT OF COVID-19 - US - JUNE 2020

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