Cannabis

Cannabis

The Cannabis Category

As several states legalize recreational cannabis consumption, the cannabis industry is turning to out of home to advertise. 60% of all consumers believe cannabis can provide certain health benefits, indicating that consumers are feeling more comfortable than ever about the presence of the category.* While other forms of media have steered away from cannabis advertising, OOH’s location and audience targeting has embraced the category, increasing awareness and overall brand presence in specific markets across the country. Whether you are a dispensary, delivery service, or cannabis accessory brand, OUTFRONT’s billboard and street level assets can help your business grow.

SOURCES: MINTEL, ATTITUDES ABOUT CANNABIS AND CBD: INCL IMPACT OF COVID-19 - US - JUNE 2020

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Watch Your Brand Grow

49% of consumers have used some form of cannabis in the past year. Reach cannabis consumers and grow your business in the right places. Our OOH assets can connect with your target audiences where and when it matters most.

SOURCE: MINTEL, INHALABLES VS EDIBLES: INCL IMPACT OF COVID-19 - US - OCTOBER 2020

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