Alcohol

Alcohol

Tune in to hear from our experts on how alcohol brands are using OOH to generate awareness, consideration, and purchase.
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Cheers to OOH Alcohol Advertising

Alcohol producers and retailers are using out of home advertising to drive awareness, consideration, and purchase intent. Out of home allows brands to meet their audience in the real world as they live their lives. This real-world presence translates to presence of mind, making your brand stand out at the bar, the store, and everywhere in between.

The pandemic changed people’s drinking habits – for good, so it seems. 90% of consumers plan to drink the same or more amount of alcohol as they drank last year. With people returning to the people, places, and things they love, now is the perfect time to showcase your brand to consumers.

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Why Alcohol Advertising and OOH?

Consumer spending is shifting. With direct-to-consumer and delivery emerging as important channels, 51% of drinkers are now willing to have their alcohol delivered. New categories are emerging too, from wellness-focused drinks to hard seltzers. Whatever your brand’s niche is, OUTFRONT can help you reach an audience who’s thirsty for you.

SOURCE: REACH3 INSIGHTS BASED ON AGES 21+ RESPONDENTS, JUNE 2021

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Whether picking up or ordering delivery, consumers are shopping for alcoholic beverages. OOH’s larger than life canvases are proven to drive awareness and purchase intent for alcohol brands. Ensure you are top of mind before their next sip.
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Work That Works

Dom Perignon x Lady Gaga

Lady Gaga collaborated with champagne brand Dom Perignon to launch her collection. The campaign generated mass awareness on social media, as users shared the Times Square and LA billboard campaign.

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Serving Quality Results

Cheers, a cocktail and alcohol delivery app saw huge success with its first ever OOH advertising campaign.

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The Power of OOH

Learn how we increased brand recognition and awareness for Calidad Beer.

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Smirnoff Ice at The Grove

We drove brand awareness & increased buzz with a tease and reveal for Smirnoff Ice’s new launch!

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support your campaign

additional media

Programmatic

Embrace automation and data in your out of home strategy with the same platforms you use to buy other media.

Influencers

Let’s face it, celebrities love OOH! Leverage the scale and impact a relevant influencer can bring to your campaign.

Studios

100% of boring ads don’t matter. We can help you maximize your impact with the right creative for the right assets.

Mobile

Connect the IRL with the URL by layering mobile into your OOH campaign, providing increased awareness and engagement opportunities with your target audience.

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