Zenni

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Zenni

Download Case Study

BY UTILIZING ONE, HIGH-IMPACT DIGITAL BILLBOARD IN TIMES SQUARE, ZENNI SUCCESSFULLY REACHED THEIR TARGET AUDIENCE.

In May 2021, retail eye-wear company Zenni started a contest on social media with the hashtag #ZenniStateofMind, encouraging consumers to take selfies with their billboard in Times Square. Zenni’s contest quickly gained traction on social media as consumers competed for their chance to shine on the ultimate picture frame in Times Square!

INSIGHTS

RESULTS

69k+

Potential people reached on Instagram

34k+

Potential people reached on Twitter

SOURCE: INSTAGRAM, TWITTER, NUVI, 2021

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Creative Excellence

Zenni’s ads were bright, fun, and eye-catching – just like their eye-wear!

IRL TO URL

Zenni advertised the contest on their official Twitter and Instagram, receiving 320.6K+ combined views and 205 combined likes on both platforms.

Strategically Placed

Zenni placed their ad in one of the highest-traffic locations in New York City: Times Square.

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