YouthBuild Charter wanted to raise awareness in the community about their
free high school diploma program for students. This program assists those
that may have dropped out, aged out, or been pushed out of traditional
high schools, obtain their high school diploma.
INSIGHTS
RESULTS
58%
ESTIMATED SAR LIFT
621K
TOTAL MOBILE
IMPRESSIONS
SOURCE: OUTFRONT Mobile Network, Internal Study [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Strategically Placed
Bus interior cards throughout Los Angeles
paired with mobile geofenced LA zip codes.
Dynamic Landing Page
Included branding, directions, click to
call & a link to their website with more information.
Client Praise
"We received many calls and texts in response to the ads and we were able to reach our target audience! It gave us a competitive advantage to have
our school’s name and number be readily available for people to contact and find out about enrolling!” - Emily Suttmeier, Communications & Outreach
Manager
United States
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