WE FOSTERED AN OFFICIAL PARTNERSHIP BETWEEN WILLIAM RAVEIS AND THE BOSTON RED SOX
William Raveis wanted to stand out in Boston as the largest independent real
estate broker. They selected a high profile billboard on a heavy commuter road
to drive buzz and awareness.
IT REALLY WAS REMARKABLE. A SINGLE BILLBOARD DESIGNED TO PROMOTE OUR COMMITMENT TO THE BOSTON MARKET REALLY HAS BECOME A BILLION DOLLAR OPPORTUNITY FOR US. IT’S A REAL TESTAMENT TO THE POWER OF OUTFRONT THAT SEEING THIS AD WAS THE CATALYST FOR THE RED SOX GUYS TO GIVE ME A CALL.
Bill Raveis, William Raveis, Chairman & CEO
SOURCE: William Raveis
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Creative Excellence
The message on the billboard was simple, “We
couldn’t care more” reflecting Raveis’ commitment to supporting
their agents and home-buyers.
Campaign Success
Beyond generating awareness of Raveis’ commitment to real estate excellence in Boston, the billboard reached a Red Sox executive. At the time, the Red Sox were
fielding the idea of bringing on a real estate partner to help their players find homes in the Boston area. The billboard resonated with the executive and Raveis became the Red Sox’s Official Realtor.