IT REALLY WAS REMARKABLE. A SINGLE BILLBOARD DESIGNED TO PROMOTE OUR COMMITMENT TO THE BOSTON MARKET REALLY HAS BECOME A BILLION DOLLAR OPPORTUNITY FOR US. IT’S A REAL TESTAMENT TO THE POWER OF OUTFRONT THAT SEEING THIS AD WAS THE CATALYST FOR THE RED SOX GUYS TO GIVE ME A CALL.Bill Raveis, William Raveis, Chairman & CEO
The message on the billboard was simple, “We couldn’t care more” reflecting Raveis’ commitment to supporting their agents and home-buyers.
Beyond generating awareness of Raveis’ commitment to real estate excellence in Boston, the billboard reached a Red Sox executive. At the time, the Red Sox were fielding the idea of bringing on a real estate partner to help their players find homes in the Boston area. The billboard resonated with the executive and Raveis became the Red Sox’s Official Realtor.
United States
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