William Raveis

William Raveis

WE FOSTERED AN OFFICIAL PARTNERSHIP BETWEEN WILLIAM RAVEIS AND THE BOSTON RED SOX

William Raveis wanted to stand out in Boston as the largest independent real estate broker. They selected a high profile billboard on a heavy commuter road to drive buzz and awareness.

IT REALLY WAS REMARKABLE. A SINGLE BILLBOARD DESIGNED TO PROMOTE OUR COMMITMENT TO THE BOSTON MARKET REALLY HAS BECOME A BILLION DOLLAR OPPORTUNITY FOR US. IT’S A REAL TESTAMENT TO THE POWER OF OUTFRONT THAT SEEING THIS AD WAS THE CATALYST FOR THE RED SOX GUYS TO GIVE ME A CALL. Bill Raveis, William Raveis, Chairman & CEO
SOURCE: William Raveis

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 
STRATEGY & TACTICS

THE FACTS

Creative Excellence

The message on the billboard was simple, “We couldn’t care more” reflecting Raveis’ commitment to supporting their agents and home-buyers.

Campaign Success

Beyond generating awareness of Raveis’ commitment to real estate excellence in Boston, the billboard reached a Red Sox executive. At the time, the Red Sox were fielding the idea of bringing on a real estate partner to help their players find homes in the Boston area. The billboard resonated with the executive and Raveis became the Red Sox’s Official Realtor.

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