Wild Florida

Wild Florida

STRATEGICALLY PLACED OOH DREW CUSTOMERS FROM DESIRED AREAS

Central Florida wildlife attraction,Wild Florida,needed to increase brand awareness with locals and turn them into customers.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

GOOD BOARDS IN NEW AREAS WORK! Sam Haught Wild Florida
STRATEGY & TACTICS

THE FACTS

Creative Excellence

OUTFRONT Studios created a fresh,updated campaign fro wild Florida to be used on OOH and mobile.

 Strategy

Working with Visitor data from Wild Florida,billboards were strategically placed in specific areas to target Wild Florida's desired audience.Mobile was used to target competitor's locations as well as desired audience areas

CASE STUDIES

ADDITIONAL CASE STUDIES