United States
STRATEGICALLY PLACED OOH DREW CUSTOMERS FROM DESIRED AREAS
Central Florida wildlife attraction, Wild Florida, needed to increase brand awareness with locals and turn them into customers.
GOOD BOARDS IN NEW AREAS WORK!Sam Haught Wild Florida
OUTFRONT Studios created a fresh, updated campaign for Wild Florida to be used on OOH and mobile.
Working with visitor data from Wild Florida, billboards were strategically placed in specific areas to target Wild Florida's desired audience. Mobile was used to target competitors' locations as well as desired audience areas.
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