Wild Florida

Wild Florida

STRATEGICALLY PLACED OOH DREW CUSTOMERS FROM DESIRED AREAS

Central Florida wildlife attraction, Wild Florida, needed to increase brand awareness with locals and turn them into customers.

GOOD BOARDS IN NEW AREAS WORK! Sam Haught Wild Florida
STRATEGY & TACTICS

THE FACTS

Creative Excellence

OUTFRONT Studios created a fresh, updated campaign for Wild Florida to be used on OOH and mobile.

 Strategy

Working with visitor data from Wild Florida, billboards were strategically placed in specific areas to target Wild Florida's desired audience. Mobile was used to target competitors' locations as well as desired audience areas.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!