Watchmen

Watchmen

WE REACHED OVER 280,000 WATCHMEN FANS WITH EYE CATCHING AND DYNAMIC OOH

Leading up to the series premiere of Watchmen, HBO utilized OOH including bus posters, transit shelters, subway posters, Liveboards, wallscapes, and billboards throughout New York City and Los Angeles to surprise and delight commuters.

INSIGHTS

RESULTS

26+

fans reached on Twitter

51K+

Additional fans the ads spread to

142M

Potential press impressions

SOURCE: NUVI, 2019, CISION, 2019

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Creative Excellence

Static creative was bold and simple featuring the show’s characters and tagline “It’s Time” in eye catching neon colors.

IRL TO URL

Excited fans talked about the series premiere and the dynamic OOH ads across social.

Dynamic Digital

In conjunction with static coverage, HBO utilized augmented reality on bus shelters in LA to make it look like the surrounding area was raining squids and a real time countdown for the show’s premiere on Liveboards throughout NYC.

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