Washington
Writers
Network

Download Case Study

Washington
Writers
Network

Download Case Study

THE WASHINGTON WRITERS NETWORK USED OOH TO INCREASE BRAND AWARENESS AND CLIENT INQUIRIES

The Washington Writers Network is an agency of professional writers located in DC. As a new company, they wanted to increase brand awareness across the District. OOH was added to their media mix to attract new corporate, political, non-profit, and lobbying clients for professional writing services.

INSIGHTS

RESULTS

70%

Revenue growth 3 months after start of campaign

12

New writers joined the agency from seeing the ads

SOURCE: WASHINGTON WRITERS NETWORK

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Targeted bike share units were placed near high traffic places of business such as grocery stores, restaurants and pharmacies.

IRL TO URL

The founder shared the OOH on his LinkedIn receiving 4,232 views, 72 likes and 13 comments.

Creative Excellence

Worked with local OUTFRONT Studios team to perfect their ad.

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Thank you!