WAEPA

WAEPA

WE DROVE CLIENT INQUIRIES TO WAEPAOVER THE COURSE OF THEIR CAMPAIGN

WAEPA wanted to increase brand awareness, reach their target audience of federal civilians, and promote open memberships by adding OOH to their robust media mix.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

WAEPA used a mix of bus media, rail media, and mobile to saturate the city of Washington, DC with their OOH ads.

Proximity Targeting

Working alongside traditional OOH, we also ran a mobile proximity campaign geofencing government buildings and downtown areas to reach federal employees multiple times a day.

Client Praise

We absolutely would recommend OUTFRONT Media. In DC alone, it is an ideal way to get your brand out between the buses and certainly the Metro. OUTFRONT Studios did a fantastic job with designing our signage, and the installment for our campaign was fast.”

- Shane Canfield, CEO, WAEPA

SOURCE: WAEPA

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!