United States
VITAL PROTEINS UTILIZES INFLUENCERS TO MAXIMIZE SOCIAL REACH.
The campaign reached 3.6 million consumers on social.
Likes on Instagram
Vital Proteins incorporated social influencers into their OOH creative. The influencer's social profile was included in the campaign.
The influencers featured shared their billboards to their social media followers.
The campaign went live in major cities reaching millennial and health-conscious audiences. Vital Proteins utilized large format OOH and transit media to make a larger than life impact.
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