Visit
Norfolk

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Visit
Norfolk

Download Case Study

WE DROVE TOURISM TO NORFOLK AND VIRGINIA BEACH DURING THE SUMMER OF 2020

Visit Norfolk and Virginia Beach partnered to drive tourism to the beach town during the summer of 2020. OOH was added to their media mix to reach people in Washington DC, a short drive to the beach. During the COVID-19 pandemic, consumers needed to adjust their travel plans and many turned to close to home road trips with outdoor activities.

INSIGHTS

RESULTS

73%

Hotel occupancy in July

14%

Difference in hotel occupancy month to date 2019

SOURCE: 13 NEWS NOW TOURISM REPORT CARD: VIRGINIA BEACH AND NORFOLK SEEING STRONG HOTEL OCCUPANCY NUMBERS

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Wall media in downtown DC reached families and young professionals as they left their homes for groceries, exercising, outdoor dining, or essential workers commuting.

Target Audience

Norfolk/Virginia Beach is in driving distance from DC so the strategic campaign reached residents looking to get away to a nearby destination with social distancing activities.

Campaign Success

The joint campaign ‘Together At Last’... “has been performing better than we could have ever anticipated.”

- Sarah Hughes, Visit Norfolk, Marketing Director

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