Vigor
Active

Vigor
Active

WE SAW A 524% LIFT ABOVE MOBILE ONLY BENCHMARK

Vigor Active wanted to increase awareness of their gym & fitness programs to ultimately drive enrollment. They used an OOH campaign which featured both a static billboard and mobile advertising.

INSIGHTS

RESULTS

53

Secondary actions

524%

Lift above the mobile SAR benchmark

63K

Impressions delivered

SOURCE: OUTFRONT MOBILE NETWORK, INTERNAL STUDY [2020]

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Vigor Active utilized billboard and mobile out of home advertising to drive awareness and consideration for their gym and fitness programs.

Proximity Targeting

Vigor Active geofenced the downtown Fort Worth area.

Dynamic Landing Page

The dynamic landing page included branding, directions to the gym, click to call, and a link to their website with more information about their programs.

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