Urbanstems

Download Case Study

Urbanstems

Download Case Study

WE DROVE WEBSITE TRAFFIC AND ORDERS FOR URBANSTEMS

UrbanStems wanted fresh marketing to drive brand awareness of their fresh flower delivery service. Utilizing OOH advertising in Washington DC, their headquarters, and Philadelphia, UrbanStems offered same-day delivery to encourage people to make someone’s day with flowers.

INSIGHTS

RESULTS

25%

Increase in website traffic in DC

15%

Increase in orders in DC

SOURCE: OAAA, 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.

STRATEGY & TACTICS

THE FACTS

Strategically Placed:

To target working professionals, UrbanStems used transit and street level OOH to reach their target as they traveled throughout the working day.

IRL TO URL:

The OOH drove UrbanStems’ target audience to their website, ultimately leading to an increase in orders placed throughout the duration of the campaign.

Creative Excellence:

UrbanStems’ creative was simple and bright. The creative featured messages showcasing how easy it is to makes someone’s day with fresh flowers delivered same day as ordered. Imagery also included bright bouquets of flowers.

CASE STUDIES

ADDITIONAL CASE STUDIES

Thank you!