United States
WE DROVE WEBSITE VISITATION AND SALES FOR UNITED SODAS OF AMERICA
United Sodas of America launched their brand, breaking into a cluttered “soda” market with a healthy alternative.
The target audience for the brand is younger, millennial, health conscious, cares about their well-being, and staying in shape. Street level media captivated the target audience focused in Williamsburg, Bushwick, Soho, and core neighborhoods such as the Upper East Side and Upper West Side.
United Sodas of America crafted colorful eye popping creative and utilized digital OOH placements with contextually relevant messaging to speak directly to their target audiences in specific neighborhoods. For example, in DUMBO, the creative read, "Cherry POP is perfect for DUMBO residents" and on the Upper East Side, the messaging would change depending on the most ordered flavor such as "Extra Peach".
United Sodas of America saw a large boost in website visitations and orders that originated from the core areas the campaign ran in, including heavy conversion from Williamsburg, Bushwick, and Soho.
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