UHealth - Sylvester wanted to raise brand awareness as well as promote
advancements in treating cancer within South Florida. Their hard work has
helped to develop better cancer treatments while in pursuit of a cure.
INSIGHTS
RESULTS
57%
ESTIMATED LIFT IN CTR
1.8M+
MOBILE IMPRESSIONS
SOURCE: OUTFRONT MOBILE NETWORK, INTERNAL STUDY [2018]
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Branding and Promotions
OOH assets were utilized in high traffic areas as well as local surface streets in Downtown Miami
Strategically Placed
Proximity targeting was utilized to geofence schools as well as OOH locations
Mobile Video
A video was utilized within the mobile campaign promoting cancer treatment and survivor stories
United States
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