United States
WE DROVE A 129% INCREASE IN UNAIDED RECALL FOR THOMSON REUTERS
With strong name recognition, but limited understanding of capabilities, Thomson Reuters sought to align their brand name with “The Answer Company” amongst targeted consumers.
INCREASE IN TOP-OF-MIND AWARENESS
INCREASE IN DIGITAL DISPLAY CTR
INCREASE IN SOCIAL CLICKS
The campaign took over Grand Central subway station as it was a “hyper-mega” platform to reach finance, legal, tax and accounting professionals at scale
Thomson Reuters saw both increased brand awareness and increased engagement metrics during the flight of their campaign
“We observed a lot of internal Thomson
Reuters folks taking selfies with the work and posting
their shots to social media... ... In total, the campaign
had the impact of a brand that felt like it was
everywhere, yet we were, in truth, in one media
venue, and that made it more cost efficient too.”
- Rob Schwartz, CEO TVWA\Chiat\Day NY
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