Thomson Reuters

Thomson Reuters

WE DROVE A 129% INCREASE IN UNAIDED RECALL FOR THOMSON REUTERS

With strong name recognition, but limited understanding of capabilities, Thomson Reuters sought to align their brand name with “The Answer Company” amongst targeted consumers.

INSIGHTS

RESULTS

400%

INCREASE IN TOP-OF-MIND AWARENESS

122%

INCREASE IN DIGITAL DISPLAY CTR

427 %

INCREASE IN SOCIAL CLICKS

SOURCE: ANA, 2017.

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  
STRATEGY & TACTICS

THE FACTS

Strategically Placed

The campaign took over Grand Central subway station as it was a “hyper-mega” platform to reach finance, legal, tax and accounting professionals at scale

Driving Results

Thomson Reuters saw both increased brand awareness and increased engagement metrics during the flight of their campaign

Client Praise

“We observed a lot of internal Thomson Reuters folks taking selfies with the work and posting their shots to social media... ... In total, the campaign had the impact of a brand that felt like it was everywhere, yet we were, in truth, in one media venue, and that made it more cost efficient too.”
- Rob Schwartz, CEO TVWA\Chiat\Day NY

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