The Van Dyk Group

The Van Dyk Group

WE SAW A 239% LIFT ABOVE MOBILE BENCHMARK FOR THE VAN DYK GROUP

The Van Dyk Group is a fully service agency providing real estate, insurance, financial, mortgage, and human resource services. Being in an industry with high competition, Van Dyk was looking for options to build brand awareness and help increase lead generation.

INSIGHTS

RESULTS

84%

Above CTR Benchmark

239%

Above SAR Benchmark

STRATEGY & TACTICS

THE FACTS

Proximity Targeting

Their strategy consisted of geofencing zip codes within and around their locations in Barnegat, Manahawkin, and Long Beach Island.

Strategically Placed

In addition to mobile advertising, Van Dyk included a billboard to their campaign to enhance the priming effect.

Dynamic Banner Ad

Van Dyk’s banner ad directed users to their landing page where there are options to call, get directions, and find more information.

CASE STUDIES

ADDITIONAL CASE STUDIES