WE SAW A 239% LIFT ABOVE MOBILE BENCHMARK FOR THE VAN DYK GROUP
The Van Dyk Group is a fully service agency providing real estate, insurance, financial, mortgage, and human resource services. Being in an industry with high competition, Van Dyk was looking for options to build brand awareness and help increase lead generation.
INSIGHTS
RESULTS
84%
Above CTR Benchmark
239%
Above SAR Benchmark
SOURCE: NUVI, 2019, THE VAN DYK GROUP
DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS. WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.
STRATEGY & TACTICS
THE FACTS
Proximity Targeting
Their strategy consisted of geofencing zip codes within and around their locations in Barnegat, Manahawkin, and Long Beach Island.
Strategically Placed
In addition to mobile advertising, Van Dyk included a billboard to their campaign to enhance the priming effect.
Dynamic Banner Ad
Van Dyk’s banner ad directed users to their landing page where there are options to call, get directions, and find more information.
United States
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