The
Pike
Outlets

Download Case Study

The
Pike
Outlets

Download Case Study

WE SAW A 42% LIFT ABOVE THE MOBILE ALONE CTR BENCHMARK FOR THE PIKE OUTLETS

The Pike Outlets, a shopping and dining destination located in downtown Long Beach, wanted to drive traffic during the holiday season and let consumers know that they are the perfect retail destination for the ‘holiday experience’.

INSIGHTS

RESULTS

225K+

Impressions delivered

42%

Lift over CTR mobile benchmark

101

Store visits

SOURCE: OUTFRONT Mobile Network

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE. 

STRATEGY & TACTICS

THE FACTS

Strategically Placed

The Pike Outlets utilized a high impact bulletin near their location to drive awareness and promote some of their top retailers to peak interest.

Proximity Targeting

They utilized a mix of zip-code proximity targeting in surrounding neighborhoods as well as audience targeting to reach consumers in the Long Beach area.

Web Linked Banner Ad

Linked to their website with more information on the outlets - their stores, restaurants, events, and more.

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