The Grinch

The Grinch

WE WENT VIRAL, REACHING OVER 8.8 MILLION NEW YORK AND LOS ANGELES RESIDENTS WITH THE HELP OF THE GRINCH.

In preparation for the holidays and the movie release, Universal's witty outdoor campaign featured comments from the Grinch himself, tailored to the city.

INSIGHTS

RESULTS

8.8M+

People reached on Twitter

3.2M+

Additional people the OOH spread to on Twitter

7.8 K+

Unique mentions of The Grinch billboard

SOURCE: ENTERTAINMENT WEEKLY, HOLLYWOOD REPORTER, & NUVI 2018

DISCLAIMER: OF COURSE, THE RESULT OF ANY CASE STUDY ARE SPECIFIC TO ITS FACTS.  WE CAN’T GUARANTEE THAT ANY OTHER CAMPAIGN WILL DRIVE SIMILAR RESULTS, INCLUDING INCREASED TRAFFIC, END-USER ACTIVITY (CLICK-THROUGH OR SECONDARY-ACTION RATES), OR REVENUE.  

STRATEGY & TACTICS

THE FACTS

Strategically Placed

Universal picked OOH placements in locations where New York and Los Angeles residents and commuters travel every day.

IRL TO URL

The billboards have struck a chord with NY and LA natives, driving people to share across social platforms. Even Benedict Cumberbatch, the actor behind the Grinch's voice, applauded the campaign saying, "I love them. The billboards are a very adult way into enjoying what The Grinch is about."

Client Praise

"The billboards really did move the needle. You always hope for things to go viral and it happened. So many people posted pictures." - Michael Moses, President of Worldwide Marketing Universal

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